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The Playbook

A look back at our now closed West Coast Pop-Up at The Row.

One of the area’s most anticipated and largest developments, The Row opened in 2017 and weaves together retail, restaurants and creative office spaces to stunning effect. Sprawling over 30 acres—from 7th Street to 8th Street, and from Central Avenue to Alameda Street—the mixed-use property straddles the rapidly changing boundary between the Arts District and the Industrial District.

The six buildings and expansive courtyard that form the backbone of the space—designed in part by famed Los Angeles architect John Parkinson and built between 1917 and 1923 by the Southern Pacific Railroad—once played a significant role in the distribution of produce throughout the country. In fact, 1 percent of the fruits and vegetables on America’s tables still originate from here.

Eighty-five feet tall and constructed from board-formed concrete with vast stretches of multi-paned windows, the buildings have large, open floor plans and were created to warehouse produce below and offices above. In the skillful hands of Mark Rios and his team at Rios Clementi Hale Studios, they’ve been reimagined as a vibrant commercial center that pays homage to the city’s industrial and agricultural past while promoting what promises to be a vital future.

The Row DTLA
1318 E 7th St, #138
Los Angeles, CA 90021

in available credit

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