Previous post Next post
The Playbook
50% Celliant, 50% Peruvian Pima Cotton

Over 60% of the energy we consume is lost to escaping body heat. Imagine if turning on the heater in your car burned through more than half of your gasoline.

Thanks to decades of development by leading experts in medicine, physics and biology, there’s now a solution.

 
COTTON
Like coffee, cashmere or fine wine, the quality of cotton can vary greatly. Thanks to ideal growing conditions, extra-long fiber length and hand harvesting, Peruvian pima cotton is the world's finest pima, prized for its exceptional softness and brilliant luster, as well as its durability.

Pima cotton grows lush and lovely along the northern coastal valleys of Peru. There, the rich soil soaks up just the right amount of moisture at near-perfect equatorial temperatures. The result is a cotton with a silky luster and an unbelievably soft hand.

Unlike most commercial cotton, Peruvian pima cotton is harvested entirely by hand. The careful harvesting results in a brilliant white shade which takes beautifully to dyes (another benefit: harvesting by hand is more environmentally friendly).

With any natural fiber, the longer and smoother the filament, the softer the hand. Because of its exceptionally long, 1-3/8" staple length (ordinary cotton fibers measure between 1/2" to 3/4"), Peruvian pima cotton is silky soft, extremely durable, and highly resistant to pilling. And unlike other fibers, pima cotton does not cause allergies, making it an excellent choice for people with skin sensitivities.
CELLIANT
Over 60% of the energy we consume is lost to escaping body heat. Imagine if turning on the heater in your car burned through more than half of your gasoline.

Decades of development by leading experts in medicine, physics, and biology has resulted in a proprietary fiber that is loaded with a potent mix of thermo-reactive minerals. Powered by our own metabolism, it is more hybrid engine than textile. It recycles and converts radiant body heat into something that gives the body a measurable boost—infrared energy.

The energy that Celliant recycles back to the body triggers vasodilation (dilation of blood vessels) in the capillary bed and makes more oxygen available to your cells. This results in more fuel for your body.

This natural, biological process improves circulation, resulting in an average increase in tissue oxygenation of 7%. The result: your body uses oxygen more efficiently.

In This Story

in available credit

Go Back